The Chicks were watching TV the other night and part of the ritual (if not watching something DVR’d) is enduring the barrage of TV ads. Now that the holidays are inching closer we are being hit with a full out assault. Buy this Video game, buy this HDTV, Drink this at your holiday dinner, etc…
But honestly, what I am absolutely sick of is the lame ads for prescription (and previously prescription) drug products. I cannot be alone. They are just stuuuupid.
1. Nasonex: The bee with the bad French accent, ok, where is a fly swatter when you really need it?
2. Vytorin: Relatives who look like spinning plates of food. Cute at the beginning, but got old really fast when the relatives started looking like Barnum and Bailey Circus was dressing them.
3. Prilosec OTC: ok, this is an OTC product, but it USED to be RX. The lady dancing in a disco setting extolling the virtues of Prilosec. Who dances in discos anymore? Nobody I know. The last time I went dancing I was in college and I was avoiding the future Mr. Chick cuz some hunky guy was eyeing me.
4. Cialis: 2 claw foot bathtubs on the dock of a lake? whats romantic about sitting alone in a 2 tubs full of water. You KNOW its not hot water, and if it was, its cold by now. If you want sexy, put 1 naked man and 3 naked girls in a hot tub full of bubbles…then maybe you won’t need Cialis… Actually I think the most dysfunction most women would like to see solved is the one that keeps their man limp on the couch when the dishes need done, the laundry needs changed and the grass needs mowed.
5. Viagra: Viva Viagra? I’d be embarrassed to admit if I was the ad writer for this campaign. Most men get a bit timid when they want to order their Viagra, they certainly aren’t gonna write a country song about it, and I am quite sure not many accountant-types are gonna come home with a new Harley Davidson after getting a little tushy with the blue-dreamers helping things along.
6. Claritin: Claritin clear? I doubt it. Its a pretty weak antihistamine, and in my personal experience, its not very helpful. The only thing that cleared for me when I took Claritin was my wallet (before generic came out).
7. Nexium: Notice how they conveniently leave out that its $6 a pill?
8. Lunesta: again, wheres the bug swatter? Time for the Luna Moth to take flight. It would take a midazolam injection to go to sleep that fast.
I have completely lost count of how many of those “7 days free” in-magazine coupons people have tried to “fill” at my pharmacy. They are completely lost when I tell them they have to get a prescription. I guess they thought I would just pony up 7 Ambien CR?
Its time to dump these direct to consumer ads and let the physicians decide what patients need. If these drugs aren’t safe enough to be OTC then they aren’t safe enough for the consumer to decide they need them.
And, thats my story and I am sticking to it.